Reklamná agentúra BBDO pripravila pre operátora AT&T kampaň v ktorej názorne približuje výhody služby DirecTV, pomocou ktorej môže zákazník sledovať video naprieč všetkými mobilnými zariadeniami. Zákazník AT&T sa ocitá vo filmovom svete fantázie a divák v spote vidí ukážky z filmov, ako Game of Thrones, SportsCenter, Sex and the city, Sesame Street, či Knight Rider, alebo Ghostbusters.

Dátum nasadenia: 12/2016

Vizitka kampane:

Client: AT&T
Title: „Everywhere“

Agency: BBDO Atlanta, BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director, AT&T: Matt MacDonald
Executive Creative Director, AT&T Entertainment Group: Steven Fogel
Executive Creative Director, AT&T Entertainment Group: Doug Fallon
Senior Creative Director: Rob Munk
Senior Creative Director: Mark Voehringer
Art Director: Kristin Clark
Copywriter: Matt Low

Group Executive Producer: Julie Collins
Executive Producer: Matt Nowak
Executive Music Producer: Melissa Chester
Junior Producer: Victoria Wills

Managing Director: Doug Walker
Group Account Director: Lesley Brown
Account Director: Khari Mpagazehe
Account Executive: Noelle Bough

Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Matthew Libatique
President: David Zander
Senior Executive Producer: Eriks Krumins
Producer: Emily Skinner
Production Designer: Jahmin Assa

Editorial: Mackcut
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Executive Producer: Gina Pagano

Mix: Mackcut
Sound Designer & Mixer: Sam Shaffer

Post Production: The Beauty Shop
Executive Producer:  Stuart Robinson
Senior Colorist: Company 3 // Tim Masick
Senior Color Producer: Company 3 // Rochelle Brown
Visual Effects: The Beauty Shop // Method Studios
Creative Director/VFX Supervisor:  Method Studios // Doug Luka
Creative Director: Method Studios // Eduardo ‘Alvin’ Cruz
CG Supervisor: Method Studios // Ivan Guerrero
Senior Producer: Method Studios // Bennett Lieber
Lead Flame Artist: Method Studios // Mario Caserta

Music: Beta Petrol
Music by Beta Petrol
Composer: Rafter Roberts
Creative Director: Bryan Ray Turcotte
Executive Producer(s): Dayna Turcotte and Brent Asbury
Producer/Engineer: Andy Brohard

Media: Hearts & Science
President, AT&T: Ralph Pardo
Executive Director: Melissa Kimble

The Marketing Arm/Platinum Rye Entertainment
Managing Director: Matt Delzell
Senior Director: Kristen Hellwig
Director: Amanda Levine

Cast and shot list in order of appearance:
Rocky
Cheers (John Ratzenberger and George Wendt as Cliff and Norm)
Breaking Bad
Game of Thrones
SportsCenter
Sex and the City
Sesame Street (Matt Vogel as Big Bird)
Seinfeld
Psycho
Knight Rider (David Hasselhoff as Michael Knight and KITT as himself)
Back to the Future
Ghostbusters
Lead actor: Joel Kelley Dauten, star of the upcoming Showtime series I’m Dying Up Here

Zdroj: Adweek.com

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